The beauty salon industry is one of the most popular categories of stores. However, different stores, different locations, and different marketing strategies are far apart. Most of the stores opened with great momentum, and various promotional activities continued. Most customers went there once or twice, and they stopped going later. Coupled with improper management, the store had fewer passengers and poor performance. I can't operate for a few months, and I can only close down.

If we only analyze from the perspective of performance and number of membership cards or from the so-called management philosophy, it is easy to fall into the debate that public and private women are reasonable. Through accurate and scientific passenger flow statistical analysis, it is possible to clearly assess the current business strategy, business model, and membership system problems. Combined with consumer communication, team incentives and other effective means, the store can be put on the right track in time.

The value brought by passenger flow analysis:

1. Is the popularity falling silently?

The rise in the unit price of passengers will also increase profits, which will mask the danger of falling popularity. Store operators often only see temporary profits, but do not pay attention to passenger flow analysis, ignoring the danger of long-term passenger flow decline. At any time, popularity is a magic weapon to maintain the store's survival.

2. Analyze and utilize the laws of consumer holidays.

In many cases, store operators often have a vague feeling that the supervisor believes that passenger traffic is rising or falling. On holidays, people have travel needs, often resulting in a decline in store popularity. Faced with this situation, most stores choose to stand next to their hands and do nothing. The Raychem traffic statistics analysis system not only informs the changes in passenger traffic, but also urges store operators to make a difference. Take the initiative to adapt to this change and increase turnover.

3. Assess the pros and cons of promotions and business models

Stores need to be kept fresh at all times, so that consumers are willing to go to the store to attract the attention of the surrounding residents. At this time, the planning of the promotion plan is very important. In the past business planning, we just assessed how much we paid and how much we earned. Without evaluation, we paid 10,000 yuan, which attracted many people's attention, how many people entered the store, and how much the customer cost. It is also impossible to assess whether long-term stable consumer traffic can be generated for the store after the promotion is over. Often our promotions are wasteful.

The beauty salon store can also be combined with our Realtek member management system, which can not only close the relationship with the members, but also accurately know the specific member-to-point frequency. In this way, according to the specific member's situation, we can encourage the member to return to the store to enjoy the service in a targeted manner.